Could be the “Tinder-fication” Of Online Dating Sites Over? S’More Thinks Therefore, And Has Now The Info To Back Once Again It Up
Is anti-superficial dating the ongoing future of online dating sites?
Brand new information gathered by the dating app company S’More shows that their own approach to internet dating — one which sets chemistry in front of “hotness” and relationships over casual encounters — could become the latest norm in online dating sites, plus some of this biggest players on the market are receiving in regarding the trend.
Surveying 1000 representative American relationship app users, ages 18-50, in December of 2020, they discovered real attraction ended up being no more rated as the utmost essential aspect whenever looking for a match that is potential.
“We contrasted the outcome of our many present study to one we carried out in March of 2020, at the beginning of this pandemic,” claims Adam Cohen-Aslatei, CEO of S’More. “We found that the most truly effective two motorists of on the web dating behavior — physical attraction and location — was in fact supplanted because of the importance of compatibility and chemistry. Intimate connection additionally dropped in value from March to December.”
The team at S’More believes these outcomes mirror an evergrowing need among dating app users for an even more authentic and “anti-superficial” dating experience.
“Covid-19 undoubtedly changed the equation,” claims Cohen-Aslatei. “But beyond that, our information reveals that people are just starting to expect more from dating apps. They need genuine connections, perhaps not the fake pictures and hyper-sexualization who has characterized a great deal of internet dating within the last decade.”
That isn’t the only data that highlights the disconnect involving the vow of internet dating and truth. Research indicates, for example, that online dating sites can simply take a toll on users’ mental wellness, causing increases in despair and anxiety and decreases in self-esteem. Read more →